Project-Next: Arabic Brand Development

Project-Next is the working title for a brand identity and customer experience development program with a special client. Our brand territory work was inspired by the future vision and cultural traditions of the region. We have created a multi-platform brand identity and yet to be announced brand name. Ground breaking typographic styles and font development along with colour palette and brand devices reflect the creative and strategic objectives. In parallel, a programme of customer experience, branded and custom digital product development and communication.