Next-Generation In-Flight Entertainment Experience

A custom innovation program continuing our work to define a new brand identity and on-board passenger experience. Oman Air wanted a very unique and bespoke experience for their next-generation in-flight entertainment. So, while creating the ARIA brand and design system, we put-forward several well worked-out experience concepts for the in-flight interactive. Based on the next-generation Thales hardware and Android platform, we could bring interaction patterns familiar with consumer and smart-phone technology into the aircraft cabin. The use of infinite content scrolls and grand swipe interactions create an environment for content discovery. The interactive IFE GUI design and seat-back hardware interact with the handheld companion device to create a ‘second screen experience’ allowing passengers to continue browsing while watching the big-screen.