Meet ARIA, the Inflight Entertainment Brand

Oman Air wanted to create a new and ground-breaking identity for their in-flight entertainment and travel experience. We created a brand strategy and identity that includes an adaptable multi-platform design system, logotypes and brand marks, supporting brand book and guidelines. We created three brand territories, all meeting strategic company objectives through differing creative routes. We refined into a single route which informed the onward journey; colour palette, typography, font selections for English and Arabic, a full and adaptable design system. Through an ideation process we created over twenty on-brand name candidates, and after client review and approval introduced ARIA.

Vibrant and distinctive: the ARIA colour palate is inspired by Oman’s coastline, aquamarine wadi pools, big skies and handcrafted silverware. Turquoise and silver gradients feature in the new identity, the interactive IFE, in-flight magazine, Oman Air airport lounges, aircraft seats, uniforms and menus.

Forward-looking, yet inspired by rich traditions: a distinctive architectural motif of the region is the Omani arch which appears in traditional and modern buildings. Inspired by the shape of this iconic symbol, Reso was chosen as the hero font for ARIA.

Serene and tranquil: guests travelling with Oman Air should arrive at their destinations feeling relaxed. Guests will interact with the new IFE GUI using smooth, gentle swiping gestures — an intuitive and effortless way of navigating the bountiful ARIA entertainment offering.